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Digital Fashion: Will Virtual Clothes Become a Real Fashion Trend?

Digital Fashion: Will Virtual Clothes Become a Real Fashion Trend?

by Commetric | Nov 12, 2021

As the crisis disrupted the fashion industry to its core and forced brands to figure out new ways of connecting with customers, many fashion houses invested in the emerging digital fashion space. Our analysis found that the most influential companies in the media...
Metaverse: Will Facebook Control the Narrative Around the Future of the Internet?

Metaverse: Will Facebook Control the Narrative Around the Future of the Internet?

by Commetric | Nov 4, 2021

“Metaverse” became the latest buzzword as Facebook announced its rebranding, but many companies have been using the term well before the social media giant. Commetric’s analysis found that gaming companies like Roblox and Epic Games have been among...
How Can FMCGs Turn Sustainability Into a Reputation Driver? A Competitor Benchmark Analysis

How Can FMCGs Turn Sustainability Into a Reputation Driver? A Competitor Benchmark Analysis

by Commetric | Oct 25, 2021

As consumers become more eco-conscious and the media continues to scrutinise companies for their environmental footprint, fast-moving consumer goods players have incorporated sustainability initiatives as a central part of their PR and comms strategies. Assessing the...
Alzheimer’s in the Media: How Has the Latest Progress Changed Pharma Comms?

Alzheimer’s in the Media: How Has the Latest Progress Changed Pharma Comms?

by Commetric | Oct 14, 2021

For a long time, the media debate around Alzheimer’s has been dominated by news of failed clinical trials – giants such as Merck, Eli Lilly and Pfizer, as well as lesser-known companies like Axovant and Prana Biotech, have all announced...
Mental Health: How Can Healthcare Companies Join the Wider Debate?

Mental Health: How Can Healthcare Companies Join the Wider Debate?

by Commetric | Oct 8, 2021

The COVID-19 pandemic has exacerbated preexisting mental health challenges, giving a stronger impetus to the debate around depression and anxiety in both healthcare and mass media. Our media analysis found that the conversation in health industry outlets was mainly...
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