by Dimitar Ganev | Apr 12, 2019
Boeing, the world’s largest commercial aircraft manufacturer, is in the midst of a swelling PR crisis after the Lion Air crash in October 2018 and the Ethiopian Airlines crash in March 2019. The fatal accidents involved the same jet model, the Boeing’s best-selling...
by Commetric | Apr 5, 2019
Using our Influencer Network Analysis (INA) methodology, we analysed the recent media discussion around the diabetes drug market to identify the main topics and the key opinion leaders driving the conversation. The global diabetes drug market is on the rise mainly due...
by Dimitar Ganev | Mar 20, 2019
Ever since its inception in 1905, the annual Geneva International Motor Show has been one of the most important events for the global automobile industry. And while manufacturers’ increasing unwillingness to invest in big set-piece events has affected a number of...
by Commetric | Mar 14, 2019
The business media is full of expressions such as “every company is a… [fill in the blank] company”. The most popular example is “every company is a technology company”, which is often modified to “every business is a digital business” and, if we want to sound really...
by Commetric | Mar 8, 2019
The 2019 instalment of the Mobile World Congress (MWC), the world’s largest event for the mobile industry, was held in Barcelona. It attracted more than 109,000 visitors, over 55% of whom with senior-level positions, including more than 7,900 CEOs. The theme of...
