by Dimitar Ganev | Feb 13, 2019
Apart from sports, Super Bowl is about one thing: advertising. Super Bowl ads have become something of a cultural phenomenon, with companies trying not only to promote their products on the day of the game but also to build brand awareness by generating buzz around...
by Dimitar Ganev | Feb 7, 2019
Analysing the Twitter conversation around Gillette’s controversial ad, we found that the backlash might have been overstated by traditional media and that the brand’s campaign was successful in terms of reach and customer engagement. In addition, we...
by Dimitar Ganev | Jan 31, 2019
In the beginning of every year, the media shines its spotlight on the Swiss Alpine town of Davos, where political and business leaders from around the world gather to chew over the issues of the day. Interestingly, the conversation around this January’s World Economic...
by Dimitar Ganev | Jan 21, 2019
The annual J.P. Morgan Healthcare Conference is widely perceived as the most important event in the healthcare sector. It shapes the agenda for both the industry and individual companies and is often dubbed “speed dating for investors” and “the Olympics of...
by Dimitar Ganev | Jan 16, 2019
The annual Consumer Electronics Show (CES) is the biggest treat for communications professionals in the technology industry. The show provides a platform for companies of all sizes to build their brands by exhibiting, speaking, sponsoring, attending or holding...
