by Commetric | Dec 1, 2020
What’s the purpose of “Purpose”? No comms practitioner can have missed the dominance of “Purpose”. Once upon a time it was such a simple little word: “the intention, aim or function of something; the thing that something is supposed to achieve” Simple and powerful....
by Commetric | Nov 26, 2020
Examining the media conversation around the 2020 US elections, we discovered that one industry has been especially vocal in urging people to vote: fashion. Perhaps you’ve already stumbled upon Michelle Obama’s viral “VOTE” necklace, Gwyneth...
by Commetric | Nov 24, 2020
Maya Koleva, Commetric’s Head of Research and Insight, will take part in an interactive Q&A discussion on the PR metrics that really matter. Maya will be joined by Dr Glenn O’Neil, founder of Owl-RE, and Dr Martin Löser, Managing Director Insights at Kantar...
by Commetric | Nov 17, 2020
Measuring and subsequently managing chief executive officer (CEO) brand image and reputation is essential for CEOs and their companies, especially in the age of social media. Recent research by global PR advisory firm FTI Consulting has shown that fast-growth...
by Commetric | Nov 9, 2020
The pandemic has provided a fertile ground for the QAnon conspiracy theory – which is claiming that a cabal of Satan-worshiping paedophiles is running a global child sex-trafficking ring and plotting against Donald Trump – to move from the political fringe...
