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Brands Shouldn’t Celebrate Black History Month. Unless They Take These Steps to Do It Right

Brands Shouldn’t Celebrate Black History Month. Unless They Take These Steps to Do It Right

by Commetric | Mar 1, 2023

Black History Month is an excellent opportunity for brands to celebrate and honour the contributions of Black Americans to our society and culture. Our media analysis around this year’s Black History Month found that It’s essential to amplify diverse voices...
Big Oil Won’t Clean Up Its Reputation Just by Investing in EV Chargers. It Needs New PR Strategies

Big Oil Won’t Clean Up Its Reputation Just by Investing in EV Chargers. It Needs New PR Strategies

by Commetric | Feb 24, 2023

Instead of resisting change, many oil companies are turning into active electromobility players by getting into EV charging, not least because they want to refashion themselves as sustainability heroes. Our media analysis found that in order to position themselves as...
Which Super Bowl LVII Ad Trends Moved the Needle? A Media Analysis

Which Super Bowl LVII Ad Trends Moved the Needle? A Media Analysis

by Commetric | Feb 20, 2023

The Super Bowl is advertising’s biggest stage, with advertisers jockeying to get their products in front of the more than 100 million people that watch each year.  Our media analysis found that alcohol emerged as a new competitive arena, while the most...
Diversity, Sustainability and Regulation: What Are the PR Takeaways from ICE London 2023?

Diversity, Sustainability and Regulation: What Are the PR Takeaways from ICE London 2023?

by Commetric | Feb 16, 2023

The biggest event in the gaming calendar, ICE London, set a new attendance record, as it returned to full-scale post-pandemic this February. Our analysis of the media debate around the event showed that safer gambling moved centre stage, while gambling companies...
What Do Layoffs Mean for Big Tech’s Reputation? A Media Analysis

What Do Layoffs Mean for Big Tech’s Reputation? A Media Analysis

by Commetric | Feb 9, 2023

The high-flying tech industry is facing a reckoning as the economy slows, with companies like Amazon, Google and Microsoft making headlines with their massive layoffs. Our media analysis found that the tech industry became the centre of the inflation narrative and...
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