by Commetric | Jun 2, 2021
Since the start of the pandemic, it seemed like all the ads from big brands were like a rendition of the “uncertain times” or “we’ll get through this together” mantras. Many commentators from the marketing world have noted that seemingly every...
by Commetric | May 28, 2021
Although children are unlikely to get seriously ill with Covid, they’re suffering in many other ways by the current crisis, with the mass media focusing on topics like children’s rights, education, child poverty and mental health. The organisation that was...
by Commetric | May 17, 2021
Digital-only banks are increasingly under the media spotlight, as they try to capitalise on the limitations of traditional banking and the negative reputation of legacy finance brands. The recent media debate around neobanking featured big tech players like Google and...
by Commetric | May 14, 2021
The analysis originally appeared on PRmoment. Commetric’s social media analysis shows that the typical PR influencer works at their own agency and has between 6-8K Twitter followers. At least 50% of PR influencers’ tweets are original content (as opposed...
by Commetric | May 10, 2021
We are very proud to have been shortlisted for the 2021 SABRE Awards EMEA in two categories. Our multi-market measurement and evaluation programme for VisitBritain in partnership with Intrado Digital Media was recognised in the Superior Achievement in Measurement and...
