Pride 2021: How Can Brands Steer Clear of Pink-Washing?

Pride 2021: How Can Brands Steer Clear of Pink-Washing?

As a growing number of brands celebrate Pride Month, criticism for “rainbow capitalism” has never been louder, with many commentators feeling that corporations approach Pride as a box-ticking PR exercise without actually supporting LGBTQ+ communities. Our...
How Do CEOs Gain Prominence in 2021? A Media Analysis

How Do CEOs Gain Prominence in 2021? A Media Analysis

As CEOs have been some of the most often quoted spokespeople during the crisis, we decided to employ our AI-based CEO Media Visibility Tracker to see which business leaders were most prominent since the start of 2021. We found that big five tech superstars –...
Commetric Wins Two SABRE Awards

Commetric Wins Two SABRE Awards

We are very proud to have been distinguished at the 2021 SABRE Awards EMEA. Our multi-market measurement and evaluation programme for VisitBritain in partnership with Intrado Digital Media won The Diamond SABRE Award for Superior Achievement in...

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