by Commetric | Nov 17, 2020
Measuring and subsequently managing chief executive officer (CEO) brand image and reputation is essential for CEOs and their companies, especially in the age of social media. Recent research by global PR advisory firm FTI Consulting has shown that fast-growth...
by Commetric | Nov 9, 2020
The pandemic has provided a fertile ground for the QAnon conspiracy theory – which is claiming that a cabal of Satan-worshiping paedophiles is running a global child sex-trafficking ring and plotting against Donald Trump – to move from the political fringe...
by Commetric | Nov 2, 2020
With the US election around the corner, we decided to analyse the conversation on Twitter – the social media platform which plays an important role in shaping political discourse in the US and is instrumental in how politicians, media outlets and citizens engage...
by Commetric | Oct 30, 2020
The much polarised rhetoric around the US Election 2020 provides us with a unique opportunity to study how language is used by specific subpopulations talking about specific topics. In this example, we are most interested in getting insights on how some key words are...
by Commetric | Oct 20, 2020
Even if they don’t have an immediate impact on earnings, consumer boycotts can still significantly hurt corporate reputations, making them a top priority for PR practitioners across industries. Understanding the drivers of boycott calls through qualitative media...
