by Commetric | Jul 2, 2021 | Blog
You’ve surely seen it by now – the moment when Portugal captain and football superstar Cristiano Ronaldo sat down for a press conference and pushed away two bottles of Coca-Cola, encouraging people to drink “agua!” (water) instead. Although...
by Commetric | Jun 25, 2021 | Blog
As a growing number of brands celebrate Pride Month, criticism for “rainbow capitalism” has never been louder, with many commentators feeling that corporations approach Pride as a box-ticking PR exercise without actually supporting LGBTQ+ communities. Our...
by Commetric | Jun 11, 2021 | Blog
As CEOs have been some of the most often quoted spokespeople during the crisis, we decided to employ our AI-based CEO Media Visibility Tracker to see which business leaders were most prominent since the start of 2021. We found that big five tech superstars –...
by Commetric | Jun 10, 2021 | Newsroom
We are very proud to have been distinguished at the 2021 SABRE Awards EMEA. Our multi-market measurement and evaluation programme for VisitBritain in partnership with Intrado Digital Media won The Diamond SABRE Award for Superior Achievement in...
by Commetric | Jun 2, 2021 | Blog
Since the start of the pandemic, it seemed like all the ads from big brands were like a rendition of the “uncertain times” or “we’ll get through this together” mantras. Many commentators from the marketing world have noted that seemingly every...
