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Fitness Tech: How Brands Capitalised on Home Workouts During Covid

Fitness Tech: How Brands Capitalised on Home Workouts During Covid

by Commetric | Jan 19, 2021

Like many tech-powered industry niches, the fitness technology sector has been a rare winner during the coronavirus pandemic. While gyms were forced to close for months, people who committed to stay in shape during the quarantine caused an explosion in fitness tech...
Lobbying Bonanza: How Companies Played the Influence Game During Covid

Lobbying Bonanza: How Companies Played the Influence Game During Covid

by Commetric | Jan 7, 2021

While the pandemic might have shut down much of the US economy, the multi-billion lobbying business – the so-called “industry of influence” – has been booming. As Congress introduced its relief package, companies and interest groups have been...
Activism, Vaccines and Pride: Commetric’s Most-Read Media Analyses of 2020

Activism, Vaccines and Pride: Commetric’s Most-Read Media Analyses of 2020

by Commetric | Jan 5, 2021

2020 seems to have been dominated by one eerie world: Covid. While news and social media consumption surged during the lockdowns, the content published by media outlets and shared across social networks didn’t appear that diverse, as everybody was fixated on the...
Femtech: Will the Latest Digital Health Trend Hit the Mainstream?

Femtech: Will the Latest Digital Health Trend Hit the Mainstream?

by Commetric | Dec 22, 2020

The word “Femtech” (denoting medical devices utilised for women’s health) was coined by Ida Tin, founder of the fertility tracker Clue, in 2016. Since then, it gained much popularity within the digital health space, as women’s wellbeing is being transformed into a key...
Which Companies Used the Crisis as an Innovation Opportunity? A Media Analysis

Which Companies Used the Crisis as an Innovation Opportunity? A Media Analysis

by Commetric | Dec 14, 2020

Innovation becomes a necessity in a time of crisis. This was one of the main takeaways from a recent study conducted by Microsoft and the International Data Corporation, which found that 41% of organisations regard the COVID-19 pandemic as an opportunity to...
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