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CES 2021: Pandemic Tech and Home Gadgets Ruled the Virtual Show

CES 2021: Pandemic Tech and Home Gadgets Ruled the Virtual Show

by Commetric | Jan 25, 2021 | Blog

Of course, the Consumer Electronics Show (CES) was all-digital this year. In fact, this instalment of the biggest marketing bonanza for communications professionals in the technology industry made history as the largest ever digital tech event. The event featured...
Fitness Tech: How Brands Capitalised on Home Workouts During Covid

Fitness Tech: How Brands Capitalised on Home Workouts During Covid

by Commetric | Jan 19, 2021 | Blog

Like many tech-powered industry niches, the fitness technology sector has been a rare winner during the coronavirus pandemic. While gyms were forced to close for months, people who committed to stay in shape during the quarantine caused an explosion in fitness tech...
Lobbying Bonanza: How Companies Played the Influence Game During Covid

Lobbying Bonanza: How Companies Played the Influence Game During Covid

by Commetric | Jan 7, 2021 | Blog

While the pandemic might have shut down much of the US economy, the multi-billion lobbying business – the so-called “industry of influence” – has been booming. As Congress introduced its relief package, companies and interest groups have been...
Is Digital Advocacy the Future of Public Affairs?  Jamie Oliver Shows Us How It’s Done

Is Digital Advocacy the Future of Public Affairs? Jamie Oliver Shows Us How It’s Done

by Commetric | Oct 13, 2020 | Blog

Food and health have been a key issue in the conversation around Brexit, with “chlorinated chicken” becoming shorthand for the mounting concerns that British food standards could be sacrificed on the altar of future trade agreements. As the UK...
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