by Dimitar Ganev | Jan 31, 2020 | Blog
The World Economic Forum meetings, which see political and business leaders from around the world gather to chew over the issues of the day, keep nearly all major media outlets busy every January. And while last year’s Davos produced fewer big headlines and...
by Dimitar Ganev | Jan 24, 2020 | Blog
Driven by an increasing media hype, the wearable technology industry is experiencing record growth, with many companies striving to position themselves at the forefront of innovation. Apple was the most often mentioned company in the recent media discussion, with its...
by Commetric | Jan 17, 2020 | Blog
Traditionally the biggest marketing bonanza for communications professionals in the technology industry, the 2020 Consumer Electronics Show (CES) provided a platform for over 4500 companies of all sizes to build their brands by exhibiting, speaking, sponsoring,...
by Dimitar Ganev | Jan 10, 2020 | Blog
2019 was another year whose headlines were dominated by Trump and Brexit. However, it was also a year which saw a growing media focus on topics involving corporate social responsibility (CSR). High-profile media outlets got into the habit of scrutinising companies for...
by Commetric | Dec 29, 2019 | Blog
Many consumers, particularly millennials and centennials, have started to perceive beer as stale and unhealthy, which has led to a decline in sales in the face of a growing demand for alternatives. As alcohol is going out of fashion for young generations, some of the...
