by Commetric | Jun 27, 2019 | Blog
Every year, the Cannes Lions International Festival of Creativity gives communications professionals an opportunity to reflect on the state of the advertising industry. This June’s instalment saw a whopping 26 Grand Prix awards, with three campaigns standing out with...
by Dimitar Ganev | Jun 21, 2019 | Blog
While top-tier media outlets are generally unanimous in considering genetically modified organisms as safe, the discussion on social media continues to be polarised and to feature many conspiracy theories. Analysing a sample of the debate on Twitter, we found that the...
by Dimitar Ganev | Jun 12, 2019 | Blog
Facing pressure from policy makers and investors, oil companies have started to put sustainability at the top of their agenda and to reposition themselves as trusted clean energy brands. In this blog post, we analyse the recent media conversation around renewable...
by Commetric | May 29, 2019 | Blog
“We don’t have the strongest reputation on privacy right now, to put it lightly”, Mark Zuckerberg said at F8, Facebook’s conference at the end of April. “But I’m committed to doing this well and starting a new chapter for our product.” This new...
by Dimitar Ganev | May 9, 2019 | Blog
The spread of vaccination-related conspiracy theories has become a key subject of study for media researchers, social psychologists and medical professionals. The phenomenon has also emerged as a pressing concern when it comes to reputation management in the pharma...