by Commetric | Jun 2, 2020 | Blog
The coronavirus pandemic has provided a fertile ground for vaccination sceptics to put new life into long-debunked conspiracy theories as well as to push new narratives tailored to the ongoing crisis. Examining the social media discussion, we found that most users...
by Commetric | May 24, 2020 | Blog
Just like in the case of most unconventional wars waged in the business arena, winning or losing the ‘streaming wars’ is a matter of interpretation, of ‘framing’, as we say in communications management. And while the effects of the streaming wars are what...
![Single-Use Plastic in the Media [Infographic]](https://commetric.com/wp-content/uploads/2019/11/Plastic-report-blog-cover.jpg)
by Commetric | Dec 12, 2019 | Blog
Single-use plastic has become a central topic for a growing number of high-profile media publications. In line with the increasing focus on broader themes such as climate change and sustainability, the media conversation around plastic pollution is becoming livelier...
by Commetric | Oct 2, 2019 | Blog
The reputation of the world’s best-known lingerie retailer is under growing threat as the brand has been repeatedly accused of being anachronistic and disconnected from the current sociocultural zeitgeist. The recent media discussion around Victoria’s...
by Commetric | Sep 2, 2019 | Blog
The most widely used vegetable oil in the world has recently become a subject of fierce debates, mainly because of its environmental impact. Consumer backlash intensified late last year when UK retailer Iceland focused its marketing campaign on the negative effects of...
