![Single-Use Plastic in the Media [Infographic]](https://commetric.com/wp-content/uploads/2019/11/Plastic-report-blog-cover.jpg)
by Commetric | Dec 12, 2019
Single-use plastic has become a central topic for a growing number of high-profile media publications. In line with the increasing focus on broader themes such as climate change and sustainability, the media conversation around plastic pollution is becoming livelier...
by Commetric | Oct 2, 2019
The reputation of the world’s best-known lingerie retailer is under growing threat as the brand has been repeatedly accused of being anachronistic and disconnected from the current sociocultural zeitgeist. The recent media discussion around Victoria’s...
by Commetric | Sep 2, 2019
The most widely used vegetable oil in the world has recently become a subject of fierce debates, mainly because of its environmental impact. Consumer backlash intensified late last year when UK retailer Iceland focused its marketing campaign on the negative effects of...
by Commetric | Sep 2, 2019
Commetric’s research into social media crises within the fashion industry was quoted in the Financial Times article “How much heat does it take to burn a brand?”. The article analyses how online outrage has made luxury brands more vulnerable than...
by Commetric | Aug 26, 2019
Against a backdrop of scandals ranging from cultural appropriation to environmental damage, big fashion brands try to position themselves as relevant and forward-looking by promoting their gender-neutral products. Gucci was the most often mentioned brand in the recent...
