by Dimitar Ganev | Feb 7, 2019
Analysing the Twitter conversation around Gillette’s controversial ad, we found that the backlash might have been overstated by traditional media and that the brand’s campaign was successful in terms of reach and customer engagement. In addition, we...
by Commetric | Dec 14, 2018
John, could you please give us an introduction to your current role, as well as a bit about your background? I currently oversee the European healthcare function at FleishmanHillard, we are a global communications firm of 3,000 people worldwide. Healthcare is...
by Dimitar Ganev | Dec 3, 2018
The media tends to reiterate that the Internet of Things (IoT) is a game-changer for every industry, and the conversation on this topic is becoming livelier and livelier across various channels. Those striving to leverage IoT should be familiar with the topics and...
by Georgi Ivanov | Nov 23, 2018
Key opinion leaders (KOLs) undoubtedly play a very important role in the life sciences industry. Pharma companies typically engage them during the later stages of clinical trials and during drug commercialisation. However, in the context of ever-rising regulatory...
by Dimitar Ganev | Nov 22, 2018
Telecommunications companies aiming to leverage 5G are currently in the process of positioning themselves as the top players in the new field. Their PR priority is to be perceived as first-movers, innovators, critical for digital transformation and fundamental for IoT...
