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Consumer Boycotts: The 5 Most Controversial Brands in the Media Right Now

Consumer Boycotts: The 5 Most Controversial Brands in the Media Right Now

by Commetric | Sep 30, 2020 | Blog

Reading the news, it seems a new consumer boycott is born every five seconds. So often we read about a company whose actions or statements are causing outrage that many are under the impression cancel culture has become an everyday part of corporate...
Commetric’s Research Into Co-Op Controversy Quoted in PR Week

Commetric’s Research Into Co-Op Controversy Quoted in PR Week

by Commetric | Sep 18, 2020 | Newsroom

Commetric‘s research into the Co-op’s online row with Andrew Neil was quoted in the PR Week article “Co-op vs Andrew Neil analysis: ‘Full-blown crisis averted, but brands should avoid gut reactions on social’“. Read the article here. On 4 September, Andrew...
Premier League 2020-2021: Which New Players Made the Biggest Media Impact?

Premier League 2020-2021: Which New Players Made the Biggest Media Impact?

by Commetric | Sep 16, 2020 | Blog

To mark the start of the Premier League 2020-2021 season, Commetric tracked the level of media discussion surrounding the new signings making their club debuts over the opening fixtures. English-language news content and social media content was sourced using boolean...
TikTok in US Media: Can TikTok Come on Top of a Political Crisis?

TikTok in US Media: Can TikTok Come on Top of a Political Crisis?

by Commetric | Aug 25, 2020 | Blog

Chinese video-sharing app TikTok found itself embroiled in a severe political crisis as President Donald Trump threatened to ban it from operating in the US, one of its biggest markets, over concerns that the platform could pass US data to Chinese state agencies....
Stop Hate for Profit: Can Brand Activism Change Facebook for Good?

Stop Hate for Profit: Can Brand Activism Change Facebook for Good?

by Commetric | Jul 6, 2020 | Blog

Some of the world’s biggest brands have joined a month-long boycott of Facebook advertising in a bid to make the social media giant take tougher action against hate speech. Analysing the media discussion around the Stop Hate for Profit campaign, we found that...
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