by Commetric | Jun 5, 2020
Commetric has announced that Matthew Couchman has joined as Senior Consultant as part of its ongoing expansion. Most recently at Cision, Matthew has spent over 20 years in the insight sector including prominent roles at Kantar. He has worked across a range of leading...
by Commetric | Jun 2, 2020
The coronavirus pandemic has provided a fertile ground for vaccination sceptics to put new life into long-debunked conspiracy theories as well as to push new narratives tailored to the ongoing crisis. Examining the social media discussion, we found that most users...
by Commetric | May 24, 2020
Just like in the case of most unconventional wars waged in the business arena, winning or losing the ‘streaming wars’ is a matter of interpretation, of ‘framing’, as we say in communications management. And while the effects of the streaming wars are what...
by Commetric | Dec 12, 2019
Single-use plastic has become a central topic for a growing number of high-profile media publications. In line with the increasing focus on broader themes such as climate change and sustainability, the media conversation around plastic pollution is becoming livelier...
by Commetric | Oct 2, 2019
The reputation of the world’s best-known lingerie retailer is under growing threat as the brand has been repeatedly accused of being anachronistic and disconnected from the current sociocultural zeitgeist. The recent media discussion around Victoria’s...