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The tech rebound: How can internal comms reframe work culture in the post-layoffs era?

The tech rebound: How can internal comms reframe work culture in the post-layoffs era?

by Christina Arshadi | Jul 3, 2024 | Blog

Now that the foundation of tech employer branding – cool perks and benefits – has moved to the bottom of workers’ priorities post-layoffs, internal comms can refocus on work-life balance to build a more supportive culture. Tech jobs are no longer cool Up...
AI gets the axe? Tech giants grapple with messaging woes

AI gets the axe? Tech giants grapple with messaging woes

by Matthew Couchman | Mar 28, 2024 | Blog

Tech giants’ layoff communications stumbled as they cited economic reasons that were at odds with their record earnings, inadvertently creating reputational risks by igniting concerns over AI’s role in job cuts. What we found: As tech layoff...
The CES 2024 Lesson: With AI Everywhere, PR and Comms Trump Innovation

The CES 2024 Lesson: With AI Everywhere, PR and Comms Trump Innovation

by Commetric | Jan 17, 2024 | Blog

As we reflect on the recently concluded Consumer Electronics Show (CES) 2024, an intriguing pattern emerged from our in-depth media analysis. By analysing 386 English-language articles focused on the event, we’ve identified a pivotal trend poised to reshape the...
UK’s Slow 5G Adoption Is Because of Bad PR. Here Are 3 Data-Based Insights on How to Fix It

UK’s Slow 5G Adoption Is Because of Bad PR. Here Are 3 Data-Based Insights on How to Fix It

by Commetric | Nov 8, 2023 | Blog

Despite being one of the first countries to start implementing 5G commercially in 2019, the UK is now lagging behind other leading markets such as the US and Asia. The reasons for this vary from underinvestment by mobile operators to slowed infrastructure development....
Metaverse Fashion Week: How Can Fashion PR Capitalise on the Metaverse?

Metaverse Fashion Week: How Can Fashion PR Capitalise on the Metaverse?

by Commetric | Apr 8, 2022 | Blog

Decentraland’s Metaverse Fashion Week, the first of its kind four-day event, received far more industry attention than any digital fashion event before it. Our analysis found that the media discussion focused on luxury fashion, with brands like Tommy Hilfiger and...
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