by Commetric | Feb 27, 2019
Following New York, London is home to the second of each February’s “Big Four” fashion weeks, with the other two being held in Paris and Milan. This season, some fashionistas thought that the British capital eclipsed the Big Apple, with the show getting...
by Dimitar Ganev | Feb 13, 2019
Apart from sports, Super Bowl is about one thing: advertising. Super Bowl ads have become something of a cultural phenomenon, with companies trying not only to promote their products on the day of the game but also to build brand awareness by generating buzz around...
by Dimitar Ganev | Feb 7, 2019
Analysing the Twitter conversation around Gillette’s controversial ad, we found that the backlash might have been overstated by traditional media and that the brand’s campaign was successful in terms of reach and customer engagement. In addition, we...
by Dimitar Ganev | Aug 29, 2018
Due to the 99.6% failure rate of new Alzheimer’s drugs, scepticism is the default attitude in the media coverage of everything around the increasingly occurring disease. To tackle the inevitable reputation hurdles, communication professionals should take advantage...
by Commetric | Mar 8, 2018
The 90th annual Academy Awards were held in Los Angeles over the weekend, honoring the highest achievements in film during the past year. With heavy competition in most major categories, and the spectre of #MeToo and #TimesUp hanging in the background, it was an event...
