by Commetric | Apr 20, 2021 | Newsroom
New research from media analytics firm Commetric found that Andy Stone, policy communications manager at Facebook, is the most influential PR professional on Twitter, despite the fact that PRs working in-house at big corporations lagged behind their peers from small...
by Commetric | Apr 8, 2021 | Blog
One of the most pertinent problems of CEO comms is the CEOs’ social media activity. Fewer than half of all S&P 500 and FTSE 350 CEOs have a social media presence, and only a quarter have posted anything over the past year, according to a recent survey from...
by Commetric | Mar 24, 2021 | Blog
When it comes to vaccination hesitancy, social media platforms are by default framed as the bad guys, as their algorithms facilitated the emergence of echo-chambers. Our social media analysis shows that Twitter’s latest policy to remove false vaccination narratives...
by Commetric | Dec 1, 2020 | Blog
What’s the purpose of “Purpose”? No comms practitioner can have missed the dominance of “Purpose”. Once upon a time it was such a simple little word: “the intention, aim or function of something; the thing that something is supposed to achieve” Simple and powerful....
by Commetric | Nov 26, 2020 | Blog
Examining the media conversation around the 2020 US elections, we discovered that one industry has been especially vocal in urging people to vote: fashion. Perhaps you’ve already stumbled upon Michelle Obama’s viral “VOTE” necklace, Gwyneth...
