by Commetric | Dec 20, 2017 | Blog
Public relations firms have long been using storytelling techniques to get their points across, but the use of storytelling in the financial services industry is fresh, effective, and extremely useful. While most financial services companies continue to churn out the...
by Commetric | Dec 6, 2017 | Blog
This infographic provides an overview of media consumption in the Middle East with a focus on traditional and social media, the most popular types of news, and the use of social media for news...
by Commetric | Dec 6, 2017 | Blog
Whether you’re in the process of evaluating the Middle East market or already have an established business presence there, how you relate to the public and to stakeholders can make or break your brand. To outperform the competition and truly resonate with your...
by Commetric | Jul 27, 2017 | Blog
“To be an authority you not only need to provide expertise, you need to be forward looking and provide thought leadership. Commetric’s research helped us to do that.” Understanding the sugar debate – award winning work with the International Diabetes Federation...
by Commetric | Apr 20, 2017 | Blog
VIEW REPORT The adverse reaction to Pepsi’s ‘Live For Now’ video travelled round the world, fast. After initially defending the ad, Pepsi quickly decided to pull it, putting out a statement apologising for the misjudgement. At Commetric, we decided to dig into the...