by Commetric | Sep 8, 2016 | Blog
In the previous blog post, we discussed how Facebook topic data can help sportswear brand Under Armour improve its storytelling by collecting authentic consumer stories through social data and using them to add ever-deepening layers of meaning to its brand...
by Commetric | Aug 30, 2016 | Blog
“Storytelling” is certainly one of the buzzwords that all marketers try to make an invariable part of their jargon, and in terms of storytelling as a branding tool, it is now common to argue that any brand story is a good brand story, if only for the sake...
by Commetric | Jun 17, 2016 | Newsroom
Last night Commetric won gold at the annual AMEC Awards ceremony in the highly competitive “Most impactful client recommendations arising from a measurement study” category. Among the contestants were Gorkana, Isentia, Prime Research and Kantar Media. This award...
by Commetric | Jun 3, 2016 | Newsroom
Commetric has won an EMEA In2 SABRE Award in the category of USE OF SOCIAL MEDIA OR ANALYTICS FOR AUDIENCE INSIGHTS OR INFLUENCER TARGETING for our work with the International Diabetes Federation. The Holmes Report’s In2 Innovation Summit is a global network of events...
by Commetric | Apr 26, 2016 | Newsroom
We are very proud to have been shortlisted for four AMEC Awards, with our clients EY and The International Diabetes Federation (IDF). We were shortlisted in the following categories: Best measurement of a business to business campaign for EY Innovation Award for new...