by Dimitar Ganev | Jan 16, 2019 | Blog
The annual Consumer Electronics Show (CES) is the biggest treat for communications professionals in the technology industry. The show provides a platform for companies of all sizes to build their brands by exhibiting, speaking, sponsoring, attending or holding...
by Dimitar Ganev | Jan 11, 2019 | Blog
Following a quiet 2017, the number of big M&A deals in the pharma industry increased in 2018, accompanied by extensive media reports and commentary. PR has played a major role: the chances of closing deals are higher when companies boost their communications...
by Commetric | Jan 4, 2019 | Blog
As consumers become increasingly health-conscious, fast food brands are launching new products and drafting health-related communications strategies. Because they are entering a public discourse inherently hostile to their industry, they should get prepared by...
by Commetric | Dec 19, 2018 | Blog
As a result of extensive communications campaigns by pharma companies, consumer awareness about health issues is on the rise, contributing to the growth of the supplements market. However, the promotional efforts in this area revolve around particular ingredients...
by Commetric | Dec 14, 2018 | Blog
John, could you please give us an introduction to your current role, as well as a bit about your background? I currently oversee the European healthcare function at FleishmanHillard, we are a global communications firm of 3,000 people worldwide. Healthcare is...
by Dimitar Ganev | Dec 3, 2018 | Blog
The media tends to reiterate that the Internet of Things (IoT) is a game-changer for every industry, and the conversation on this topic is becoming livelier and livelier across various channels. Those striving to leverage IoT should be familiar with the topics and...
