by Commetric | Jun 25, 2021 | Blog
As a growing number of brands celebrate Pride Month, criticism for “rainbow capitalism” has never been louder, with many commentators feeling that corporations approach Pride as a box-ticking PR exercise without actually supporting LGBTQ+ communities. Our...
by Commetric | Jun 11, 2021 | Blog
As CEOs have been some of the most often quoted spokespeople during the crisis, we decided to employ our AI-based CEO Media Visibility Tracker to see which business leaders were most prominent since the start of 2021. We found that big five tech superstars –...
by Commetric | Jun 10, 2021 | Newsroom
We are very proud to have been distinguished at the 2021 SABRE Awards EMEA. Our multi-market measurement and evaluation programme for VisitBritain in partnership with Intrado Digital Media won The Diamond SABRE Award for Superior Achievement in...
by Commetric | Jun 2, 2021 | Blog
Since the start of the pandemic, it seemed like all the ads from big brands were like a rendition of the “uncertain times” or “we’ll get through this together” mantras. Many commentators from the marketing world have noted that seemingly every...
by Commetric | May 28, 2021 | Blog
Although children are unlikely to get seriously ill with Covid, they’re suffering in many other ways by the current crisis, with the mass media focusing on topics like children’s rights, education, child poverty and mental health. The organisation that was...
