by Commetric | Dec 1, 2020 | Blog
What’s the purpose of “Purpose”? No comms practitioner can have missed the dominance of “Purpose”. Once upon a time it was such a simple little word: “the intention, aim or function of something; the thing that something is supposed to achieve” Simple and powerful....
by Commetric | Nov 24, 2020 | Newsroom
Maya Koleva, Commetric’s Head of Research and Insight, will take part in an interactive Q&A discussion on the PR metrics that really matter. Maya will be joined by Dr Glenn O’Neil, founder of Owl-RE, and Dr Martin Löser, Managing Director Insights at Kantar...
by Commetric | Nov 17, 2020 | Blog
Measuring and subsequently managing chief executive officer (CEO) brand image and reputation is essential for CEOs and their companies, especially in the age of social media. Recent research by global PR advisory firm FTI Consulting has shown that fast-growth...
by Commetric | Oct 20, 2020 | Blog
Even if they don’t have an immediate impact on earnings, consumer boycotts can still significantly hurt corporate reputations, making them a top priority for PR practitioners across industries. Understanding the drivers of boycott calls through qualitative media...
by Commetric | Aug 25, 2020 | Blog
Chinese video-sharing app TikTok found itself embroiled in a severe political crisis as President Donald Trump threatened to ban it from operating in the US, one of its biggest markets, over concerns that the platform could pass US data to Chinese state agencies....
