Influential factors at the ballot box – part 2

Influential factors at the ballot box – part 2

Has it come down to Welfare, Healthcare and Education? Or will Immigration and Europe prove influential at the ballot box? The latest data from Ipsos MORI shows that the NHS, Immigration and the Economy continue to be the issues people say are the most important...
Review of Influencer Network Analysis by FreePint

Review of Influencer Network Analysis by FreePint

Independent business information resource FreePint, which produces reviews and assessments of tools and methodologies in the information management space, recently did a product review of Commetric’s Influencer Network Analysis. Click here (.pdf, 2.05 MB) to...
An Analysis of Ebola Coverage in Politicized U.S. Media

An Analysis of Ebola Coverage in Politicized U.S. Media

It has been over nine months since news of the Ebola outbreak in Western Africa first erupted into Western media. Since 1976, there have been more than 30 outbreaks of Ebola in the world but officials declared this one “history’s deadliest.”[i] Starting in December...
Bisphenol A – a story that won’t go away

Bisphenol A – a story that won’t go away

Many brands can face “chronic” issues which are both negative and long term. These can be real or just misinformation – either way they can be serious communications problems for our clients. Understanding their media impact is central to the...