by Commetric | Jun 4, 2018 | Blog
There are few industries which undergo more rapid metamorphoses than the financial services. Still experiencing the after quakes of its 2008 crisis, the world of finance seems in an ongoing process of redefining itself. Of course, the media plays a key role here, as...
by Commetric | Mar 28, 2018 | Blog
By all accounts, Mark Zuckerberg is not having the best start to the year. On March 17, an investigative piece by The New York Times and The London Observer blew the lid off a previously unknown data breach, orchestrated by British company Cambridge Analytica. The...
by Commetric | Mar 13, 2018 | Blog
For the energy & utility industry, the last decade has been anything but easy. Global uncertainties – economic, social, political and regulatory – have forced professionals in the field to always be on the lookout for innovative solutions that might help them turn...
by Commetric | Mar 1, 2018 | Blog
Whether pharmaceutical companies should leverage social media is not an issue anymore. Marketing practices in the field are evolving rapidly, and as electronic communication continues expanding, pharmaceutical professionals need a good understanding of social media’s...
by Georgi Ivanov | Jan 26, 2018 | Blog
The media can have a disproportionate impact on your company’s reputation, leading many to speak of ‘media reputation’, or the overall evaluation of an organization as presented in the media. Far be it from me to equate media coverage with corporate reputation, it may...
