by Rositsa Cherneva | Aug 30, 2016 | Blog
“Storytelling” is certainly one of the buzzwords that all marketers try to make an invariable part of their jargon, and in terms of storytelling as a branding tool, it is now common to argue that any brand story is a good brand story, if only for the sake...
by Georgi Ivanov | Aug 2, 2016 | Blog
One of the existential questions that have always bothered marketers is finding the magic bullet KPI that could measure the whole value of ROI in marketing communications. In pre-digital times one such metric that all brands, and especially those in the FMCG sector,...
by Georgi Ivanov | Jul 7, 2016 | Blog
Do you feel inundated with all the marketing buzz words, tips, principles, advice, etc., telling you how to improve your content strategy development? I do! The amount of marketing buzz the modern marketer has to deal with is growing exponentially, reaching...
by Commetric | Mar 2, 2016 | Blog
Brand marketers have long used surveys to question consumers on their opinions. Now, via fast-growing social media channels, consumers are volunteering these opinions, unedited and in real-time. So can this rich source of content be mined to complement, guide or even...
by Commetric | Oct 5, 2015 | Blog
Questions and concerns about the presence of arsenic in food have kept the topic newsworthy for many years. Commetric has a long history of working with the food industry and, as part of its ongoing monitoring of issues, noticed an interesting spike in Twitter...
