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“Vote Fashion”: Is Political Activism the Latest Fashion Trend?

“Vote Fashion”: Is Political Activism the Latest Fashion Trend?

by Commetric | Nov 26, 2020 | Blog

Examining the media conversation around the 2020 US elections, we discovered that one industry has been especially vocal in urging people to vote: fashion. Perhaps you’ve already stumbled upon Michelle Obama’s viral “VOTE” necklace, Gwyneth...
Commetric’s Head of Research and Insight to Participate in AMEC’s Ask the Expert Session

Commetric’s Head of Research and Insight to Participate in AMEC’s Ask the Expert Session

by Commetric | Nov 24, 2020 | Newsroom

Maya Koleva, Commetric’s Head of Research and Insight, will take part in an interactive Q&A discussion on the PR metrics that really matter. Maya will be joined by Dr Glenn O’Neil, founder of Owl-RE, and Dr Martin Löser, Managing Director Insights at Kantar...
What Is Driving Your CEO Brand Image? A Media Analytics Perspective

What Is Driving Your CEO Brand Image? A Media Analytics Perspective

by Commetric | Nov 17, 2020 | Blog

Measuring and subsequently managing chief executive officer (CEO) brand image and reputation is essential for CEOs and their companies, especially in the age of social media. Recent research by global PR advisory firm FTI Consulting has shown that fast-growth...
US Election 2020: How Has Conspiracy Affected the Social Media Discussion?

US Election 2020: How Has Conspiracy Affected the Social Media Discussion?

by Commetric | Nov 9, 2020 | Blog

The pandemic has provided a fertile ground for the QAnon conspiracy theory – which is claiming that a cabal of Satan-worshiping paedophiles is running a global child sex-trafficking ring and plotting against Donald Trump – to move from the political fringe...
Trump Is a Liar, Biden Is a Marxist: The US Election Through a Twitter Lens

Trump Is a Liar, Biden Is a Marxist: The US Election Through a Twitter Lens

by Commetric | Nov 2, 2020 | Blog

With the US election around the corner, we decided to analyse the conversation on Twitter – the social media platform which plays an important role in shaping political discourse in the US and is instrumental in how politicians, media outlets and citizens engage...
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