by Commetric | Nov 15, 2022 | Blog
The PR Measurement Twitter Influencer Index 2022 is the second edition of the index with the first edition published in November 2021. It uses Commetric’s proprietary influencer mapping methodology and human analyst expertise to identify social media influencers...
by Commetric | Nov 11, 2022 | Blog
Elon Musk’s controversial Twitter deal continues to generate headlines every day, reporting on a number of crises, such as the firing of thousands of employees or the growing number of companies rethinking their presence on the platform. Our media analysis...
by Commetric | Jun 23, 2022 | Blog
Pinkwashing is quickly becoming a new crisis management concern for many brands, as a growing number of critics feel that corporations approach LGBTQ+ campaigns as a mere PR exercise to win over new consumers. Our media analysis found that the most prominent...
by Commetric | Jul 2, 2021 | Blog
You’ve surely seen it by now – the moment when Portugal captain and football superstar Cristiano Ronaldo sat down for a press conference and pushed away two bottles of Coca-Cola, encouraging people to drink “agua!” (water) instead. Although...
by Commetric | Jun 25, 2021 | Blog
As a growing number of brands celebrate Pride Month, criticism for “rainbow capitalism” has never been louder, with many commentators feeling that corporations approach Pride as a box-ticking PR exercise without actually supporting LGBTQ+ communities. Our...
