by Commetric | Nov 26, 2020 | Blog
Examining the media conversation around the 2020 US elections, we discovered that one industry has been especially vocal in urging people to vote: fashion. Perhaps you’ve already stumbled upon Michelle Obama’s viral “VOTE” necklace, Gwyneth...
by Commetric | Nov 17, 2020 | Blog
Measuring and subsequently managing chief executive officer (CEO) brand image and reputation is essential for CEOs and their companies, especially in the age of social media. Recent research by global PR advisory firm FTI Consulting has shown that fast-growth...
by Commetric | Jun 27, 2019 | Blog
Every year, the Cannes Lions International Festival of Creativity gives communications professionals an opportunity to reflect on the state of the advertising industry. This June’s instalment saw a whopping 26 Grand Prix awards, with three campaigns standing out with...
by Dimitar Ganev | May 9, 2019 | Blog
The spread of vaccination-related conspiracy theories has become a key subject of study for media researchers, social psychologists and medical professionals. The phenomenon has also emerged as a pressing concern when it comes to reputation management in the pharma...
by Commetric | Apr 22, 2019 | Blog
While the study of crisis management within public relations has emerged with industrial and environmental accidents, the practice quickly evolved to incorporate online cataclysms as one of its main points of concern, as the increasing empowerment of stakeholder...
