by Georgi Ivanov | Aug 2, 2016 | Blog
One of the existential questions that have always bothered marketers is finding the magic bullet KPI that could measure the whole value of ROI in marketing communications. In pre-digital times one such metric that all brands, and especially those in the FMCG sector,...
by Georgi Ivanov | Jul 7, 2016 | Blog
Do you feel inundated with all the marketing buzz words, tips, principles, advice, etc., telling you how to improve your content strategy development? I do! The amount of marketing buzz the modern marketer has to deal with is growing exponentially, reaching...
by Commetric | Mar 2, 2016 | Blog
Brand marketers have long used surveys to question consumers on their opinions. Now, via fast-growing social media channels, consumers are volunteering these opinions, unedited and in real-time. So can this rich source of content be mined to complement, guide or even...
by Commetric | Oct 5, 2015 | Blog
Questions and concerns about the presence of arsenic in food have kept the topic newsworthy for many years. Commetric has a long history of working with the food industry and, as part of its ongoing monitoring of issues, noticed an interesting spike in Twitter...
by Commetric | May 20, 2015 | Blog
With the USA as one of the few Western economies which is growing apace, domestic U.S. industries have been concerned that their home market has become a dumping ground for foreign imports. None more than one of the fundamentals of industrialised economies, steel. The...
by Commetric | May 7, 2015 | Blog
Has it come down to Welfare, Healthcare and Education? Or will Immigration and Europe prove influential at the ballot box? The latest data from Ipsos MORI shows that the NHS, Immigration and the Economy continue to be the issues people say are the most important...
