SES chooses Commetric for global media analysis

SES chooses Commetric for global media analysis

August 2, 2014 (London, United Kingdom) — Global satellite operator SES has awarded Commetric a multi-year contract for multi-market media analysis and evaluation, following a competitive pitch. A world leader, Luxembourg-based SES provides satellite...
Commetric selected by World Energy Council

Commetric selected by World Energy Council

Commetric was recently selected by the World Energy Council to provide an in-depth analysis of the global media landscape around its work. A UN-accredited global organisation, the World Energy Council (WEC) has more than 3,000 members drawn from governments, private...
The strength of weak media signals

The strength of weak media signals

McKinsey & Company has recently written about the ‘Strength of weak signals’ and their importance for business strategy. Their proposal suggests that snippets of information, found buried within the media can contain powerful business intelligence. “As information...