by Commetric | Oct 30, 2020 | Blog
The much polarised rhetoric around the US Election 2020 provides us with a unique opportunity to study how language is used by specific subpopulations talking about specific topics. In this example, we are most interested in getting insights on how some key words are...
by Commetric | Oct 29, 2020 | Blog
With the US election around the corner, we decided to analyse the social media performance of the two presidential candidates- Donald Trump and Joe Biden. We looked into all their posts on Twitter, Facebook, and Instagram for the period July- October 2020, and the...
by Commetric | Oct 20, 2020 | Blog
Even if they don’t have an immediate impact on earnings, consumer boycotts can still significantly hurt corporate reputations, making them a top priority for PR practitioners across industries. Understanding the drivers of boycott calls through qualitative media...
by Commetric | Oct 13, 2020 | Blog
Food and health have been a key issue in the conversation around Brexit, with “chlorinated chicken” becoming shorthand for the mounting concerns that British food standards could be sacrificed on the altar of future trade agreements. As the UK...
by Commetric | Oct 5, 2020 | Blog
We previously used Commetric’s Media Analytics to identify and discuss the companies at the centre of the media conversation around consumer boycotts. In this article, we will be taking a closer look at how boycotts spread on social media, with a specific focus...
