![Аd Trends from the Cannes Lions 2017 [Infographic]](https://commetric.com/wp-content/uploads/2018/01/Cannes-Lions-2019.jpg)
by Commetric | Jan 16, 2018 | Blog
The Cannes Lions Creative Effectiveness awards celebrate the measurable impact of creativity. The work needs to demonstrate hard results over the long term, i.e. how the communication campaign drove tangible business effects, was instrumental to cultural change or...
by Rositsa Cherneva | Aug 14, 2017 | Blog
Two historic events marked Facebook’s history recently: the platform hit 2 billion monthly users and it changed its mission statement to “bring the world closer together”. What has been less talked about, however, is its evolution from social network to ad network in...
by Georgi Ivanov | Dec 22, 2016 | Blog
Most discussions about social media analytics in sport, and sport marketing in general, focus on using social data insights to increase fan engagement, citing isolated examples of successful social media campaigns in sports. Consumer behaviour in sport and events,...
by Commetric | Sep 8, 2016 | Blog
In the previous blog post, we discussed how Facebook topic data can help sportswear brand Under Armour improve its storytelling by collecting authentic consumer stories through social data and using them to add ever-deepening layers of meaning to its brand...
by Rositsa Cherneva | Aug 30, 2016 | Blog
“Storytelling” is certainly one of the buzzwords that all marketers try to make an invariable part of their jargon, and in terms of storytelling as a branding tool, it is now common to argue that any brand story is a good brand story, if only for the sake...
