by Dimitar Ganev | Feb 7, 2019 | Blog
Analysing the Twitter conversation around Gillette’s controversial ad, we found that the backlash might have been overstated by traditional media and that the brand’s campaign was successful in terms of reach and customer engagement. In addition, we...
by Dimitar Ganev | Aug 29, 2018 | Blog
Due to the 99.6% failure rate of new Alzheimer’s drugs, scepticism is the default attitude in the media coverage of everything around the increasingly occurring disease. To tackle the inevitable reputation hurdles, communication professionals should take advantage...
by Commetric | Mar 8, 2018 | Blog
The 90th annual Academy Awards were held in Los Angeles over the weekend, honoring the highest achievements in film during the past year. With heavy competition in most major categories, and the spectre of #MeToo and #TimesUp hanging in the background, it was an event...
by Commetric | Feb 19, 2018 | Blog
Tucked between the travel and beauty sections of the latest J. Walter Thompson “Future 100” report is an entire section dedicated to emerging trends in the food & beverage industry. Vertical farming, algorithmic food design, mood factoring – concepts...
by Commetric | Feb 14, 2018 | Blog
Tucked between the travel and beauty sections of the latest J. Walter Thompson “Future 100” report is an entire section dedicated to emerging trends in the food & beverage industry. Vertical farming, algorithmic food design, mood factoring – concepts...
