In its ‘Future 100‘ report, marketing and research consultancy JWT Intelligence foresees a 2018 full of transformational change and new opportunities—for consumers and the brands they buy. We selected the food and beverage trends with the biggest global media coverage and analysed the impact of technology and the ever-changing consumer behaviour on their worldwide adoption.
From Concept to Reality
The food & beverage industry is starting to adopt concepts such as vertical farming, algorithmic food design, and mood factoring – all sounding like they belong in a science fiction anthology, rather than a 2018 outlook report. Nonetheless, their media share of voice indicates that they are already heading toward the mainstream
Check out our infographic below for more thought-provoking observations into the top trends in food & drink for 2018.
Looking for a more in-depth look at how social media helps amplify some of those trends? We encourage you to read our three-part analysis, starting with a delicious Southeast Asian treat – pandan leaves – and continuing with purple sweet potatoes and sherry wine!
Check also how we helped the International Diabetes Federation understand the sugar debate through our patented Influencer Network Analysis.