by Commetric | Dec 14, 2020 | Blog
Innovation becomes a necessity in a time of crisis. This was one of the main takeaways from a recent study conducted by Microsoft and the International Data Corporation, which found that 41% of organisations regard the COVID-19 pandemic as an opportunity to...
by Commetric | Dec 1, 2020 | Blog
What’s the purpose of “Purpose”? No comms practitioner can have missed the dominance of “Purpose”. Once upon a time it was such a simple little word: “the intention, aim or function of something; the thing that something is supposed to achieve” Simple and powerful....
by Commetric | Nov 26, 2020 | Blog
Examining the media conversation around the 2020 US elections, we discovered that one industry has been especially vocal in urging people to vote: fashion. Perhaps you’ve already stumbled upon Michelle Obama’s viral “VOTE” necklace, Gwyneth...
by Commetric | Nov 17, 2020 | Blog
Measuring and subsequently managing chief executive officer (CEO) brand image and reputation is essential for CEOs and their companies, especially in the age of social media. Recent research by global PR advisory firm FTI Consulting has shown that fast-growth...
by Commetric | Nov 9, 2020 | Blog
The pandemic has provided a fertile ground for the QAnon conspiracy theory – which is claiming that a cabal of Satan-worshiping paedophiles is running a global child sex-trafficking ring and plotting against Donald Trump – to move from the political fringe...
by Commetric | Nov 2, 2020 | Blog
With the US election around the corner, we decided to analyse the conversation on Twitter – the social media platform which plays an important role in shaping political discourse in the US and is instrumental in how politicians, media outlets and citizens engage...
