by Commetric | Jan 25, 2021 | Blog
Of course, the Consumer Electronics Show (CES) was all-digital this year. In fact, this instalment of the biggest marketing bonanza for communications professionals in the technology industry made history as the largest ever digital tech event. The event featured...
by Commetric | Jan 19, 2021 | Blog
Like many tech-powered industry niches, the fitness technology sector has been a rare winner during the coronavirus pandemic. While gyms were forced to close for months, people who committed to stay in shape during the quarantine caused an explosion in fitness tech...
by Commetric | Jan 7, 2021 | Blog
While the pandemic might have shut down much of the US economy, the multi-billion lobbying business – the so-called “industry of influence” – has been booming. As Congress introduced its relief package, companies and interest groups have been...
by Commetric | Jan 5, 2021 | Blog
2020 seems to have been dominated by one eerie world: Covid. While news and social media consumption surged during the lockdowns, the content published by media outlets and shared across social networks didn’t appear that diverse, as everybody was fixated on the...
by Commetric | Dec 22, 2020 | Blog
The word “Femtech” (denoting medical devices utilised for women’s health) was coined by Ida Tin, founder of the fertility tracker Clue, in 2016. Since then, it gained much popularity within the digital health space, as women’s wellbeing is being transformed into a key...
by Commetric | Dec 14, 2020 | Blog
Innovation becomes a necessity in a time of crisis. This was one of the main takeaways from a recent study conducted by Microsoft and the International Data Corporation, which found that 41% of organisations regard the COVID-19 pandemic as an opportunity to...
