by Commetric | Dec 6, 2017 | Blog
Whether you’re in the process of evaluating the Middle East market or already have an established business presence there, how you relate to the public and to stakeholders can make or break your brand. To outperform the competition and truly resonate with your...
by Rositsa Cherneva | Aug 14, 2017 | Blog
Two historic events marked Facebook’s history recently: the platform hit 2 billion monthly users and it changed its mission statement to “bring the world closer together”. What has been less talked about, however, is its evolution from social network to ad network in...
by Commetric | Jul 27, 2017 | Blog
“To be an authority you not only need to provide expertise, you need to be forward looking and provide thought leadership. Commetric’s research helped us to do that.” Understanding the sugar debate – award winning work with the International Diabetes Federation...
by Commetric | Apr 20, 2017 | Blog
VIEW REPORT The adverse reaction to Pepsi’s ‘Live For Now’ video travelled round the world, fast. After initially defending the ad, Pepsi quickly decided to pull it, putting out a statement apologising for the misjudgement. At Commetric, we decided to dig into the...
by Commetric | Apr 7, 2017 | Blog
It’s now clear that there is no distinction between an online and offline communication strategy. So, measuring your traditional media coverage independently from your performance across social channels is destined for failure. In this regard, it’s been almost two...
by Commetric | Mar 14, 2017 | Blog
VIEW INFOGRAPHIC Commetric has used its award winning technology to create an interactive dashboard tracking Oncology related coverage. The platform indexes the prominent issues, companies, products and executives being referenced in this space, highlighting...