by Georgi Ivanov | Jan 26, 2018 | Blog
The media can have a disproportionate impact on your company’s reputation, leading many to speak of ‘media reputation’, or the overall evaluation of an organization as presented in the media. Far be it from me to equate media coverage with corporate reputation, it may...
![Media Use in the Middle East [Infographic]](https://commetric.com/wp-content/uploads/2017/12/Media-Use-Middle-East-2019.jpg)
by Commetric | Dec 6, 2017 | Blog
This infographic provides an overview of media consumption in the Middle East with a focus on traditional and social media, the most popular types of news, and the use of social media for news...
by Commetric | Dec 6, 2017 | Blog
Whether you’re in the process of evaluating the Middle East market or already have an established business presence there, how you relate to the public and to stakeholders can make or break your brand. To outperform the competition and truly resonate with your...
by Commetric | Apr 20, 2017 | Blog
VIEW REPORT The adverse reaction to Pepsi’s ‘Live For Now’ video travelled round the world, fast. After initially defending the ad, Pepsi quickly decided to pull it, putting out a statement apologising for the misjudgement. At Commetric, we decided to dig into the...
by Commetric | Apr 7, 2017 | Blog
It’s now clear that there is no distinction between an online and offline communication strategy. So, measuring your traditional media coverage independently from your performance across social channels is destined for failure. In this regard, it’s been almost two...
