by Commetric | Mar 13, 2018 | Blog
For the energy & utility industry, the last decade has been anything but easy. Global uncertainties – economic, social, political and regulatory – have forced professionals in the field to always be on the lookout for innovative solutions that might help them turn...
by Commetric | Mar 1, 2018 | Blog
Whether pharmaceutical companies should leverage social media is not an issue anymore. Marketing practices in the field are evolving rapidly, and as electronic communication continues expanding, pharmaceutical professionals need a good understanding of social media’s...
by Georgi Ivanov | Jan 26, 2018 | Blog
The media can have a disproportionate impact on your company’s reputation, leading many to speak of ‘media reputation’, or the overall evaluation of an organization as presented in the media. Far be it from me to equate media coverage with corporate reputation, it may...
![Аd Trends from the Cannes Lions 2017 [Infographic]](https://commetric.com/wp-content/uploads/2018/01/Cannes-Lions-2019.jpg)
by Commetric | Jan 16, 2018 | Blog
The Cannes Lions Creative Effectiveness awards celebrate the measurable impact of creativity. The work needs to demonstrate hard results over the long term, i.e. how the communication campaign drove tangible business effects, was instrumental to cultural change or...
